All SEO companies in the first months of work carry out work to identify and eliminate critical errors on the site.
There are two reasons for this:
- first, without correcting this, all other efforts will be reduced to zero, the site will not grow in search
- second, having corrected the errors, the site very quickly begins to grow in low and medium competitive niches, which means that the client will already see some results in 2-3 months.